Using Returns Data to Improve the Customer Experience

Returns Data Improves the Customer Experience

Analytics is a trending topic for companies dealing with product returns. Returns data provides an incredible amount of insight into why returns are happening so patterns can be broken, returns minimized, and the overall customer experience improved.

Knowing why your products are being returned and analyzing which products are returned most, for example, is incredibly powerful. You can improve inventory planning, conduct more in-depth product testing, and make adjustments to your products to improve your sales and return rates.

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The top 3 reasons to upgrade your customer service software.


Is your customer service software really good enough for your company? Sure, it’s better than email alone, but does it actually give you a competitive advantage? The reality is, fixing customers’ defective products is arguably the most important part of customer service. But most leading CRM solutions don’t address it at all. In fact, most companies don’t have an effective way for their customer service personnel to interact with receiving, repair and shipping departments to resolve warranty service issues.

You may be responding to customers’ requests quickly. You may have lots of great people on your customer service team. But that won’t amount to a hill of beans if your customers can’t get their products replaced quickly when they fail. No matter how nice and helpful you are, people won’t buy from you again if you don’t step up and shine when they really need you. On the other hand, if you can excel in solving their problems quickly, customer loyalty will grow and they’ll be actually be more likely to buy from you again. It’s clear that the right RMA software is key.

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Features for better service.


Any company that sells physical products faces many challenges. The most important phase of the entire product life cycle is after-sales service. This is where your company’s reputation is made or broken. Product failures and other issues that require services to be performed will always be a reality. But it’s how you handle these problems that will define you as a company. The key is to provide a painless, well-organized and transparent returns process where the customer is notified promptly with each status update. You also need to evaluate why your products are coming back with testing and reporting.

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Fix cable & accessory problems.


How many times have you purchased a product, only to have one of its cables break soon-after, making the product itself virtually useless? It’s infuriating: A product that requires a charger isn’t worth much without the charger cable. Products that connect via USB are worthless if the USB cable is broken. And this is the worst: Have you ever had a great pair of headphones that you really liked, and then one day the cable went kaput? I’ve had more than enough frustration with broken cables in my personal life; but it’s my experience in this area in my professional life that I’d like to tell you about here.

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Is ticketing software enough for great service?

Is basic ticketing software really adequate to support your products effectively when problems arise?

SupportSync goes beyond ticketing to let your whole team work together so you can provide the best product support possible.

Our customer portal allows you to create an online support page in minutes, making it easy for your customers to contact you anytime, and track the status of their requests and product returns. Plus, you have the ability to track and reply to customer requests, quickly create product returns, and always have your customers’ service history at a glance.

Receive and process product returns more efficiently, keeping your customers informed with automatic status updates. You can also assign special instructions to prevent mishaps. Want to keep track of why your products are coming back? SupportSync allows you to generate failure reports to spot problems and test and record the results.

Creating shipping labels is a breeze with our integrated shipping tools. You can even issue prepaid return labels when special services are required and run reports to see how your team is performing.

It’s important to you that your products are the best – shouldn’t your support software be as well?

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5 Most Powerful Customer Service Tools for 2016


Customer service is becoming more top of mind for companies today. In fact, Zendesk recently reported that 40% of companies lose business to competitors due to poor customer service. In order to provide the best customer experience possible, companies have invested in more tools and software that facilitate positive brand interactions and empower customers. Some of these tools focus on customer relationship management or a full customer experience (like SupportSync), while others are more centered on specific functionalities such as live chat or social media communities. Here are 5 tools that can totally transform your customer service operation for little to no investment:

Customer Portal

A customer portal is perfect for more self-sufficient customers because it gives them full control over their customer experience. Customers can log into the system to check the status of their order, view order history, search FAQ’s, request a refund/exchange, and more. It is a great investment because it reduces call volumes, helps customers quickly, and keeps your company organized.

Automated Emails While this is more of a tactic than a tool in dealing with customers, automated emails are a very powerful addition to customer service efforts. When your customers are informed, they’re happy. Simple emails that include order confirmations and tracking information make a big impact on customer satisfaction. Additionally, emails with subtle upsell suggestions and links to highly requested information can save time and increase profits. The key takeaway here is the more automation, the better!

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