Top 5 Ways to Make Automated Customer Service More Personal

Posted on by Mirelle Marketing
Top 5 Ways to Make Automated Customer Service More Personal

Personalized customer service is often the most effective approach. Customers like to feel heard, understood, and catered to when paying for products and services. But with the rise of automation, there is a clear disconnect. The gap between personalization and automation seems to be too wide to mend without losing on either end. If your customer service costs rise too much, is personalization worth it? If your customers are feeling neglected or unsatisfied with the support you provide, will you lose them quicker?

Here are our top five ways to make automated customer service more personal than ever before, so you don’t have to miss out on efficiency or creating the best experience.

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3 Ways to Minimize Profit Loss from Holiday Returns

Posted on by Mirelle Marketing
3 Ways to Minimize Profit Loss from Holiday Returns

Profit loss from holiday returns is inevitable. It is important to arm your business with the right tools from the start to minimize your losses. But it isn’t too little, too late. Even if you may not have set yourself up for success this holiday season, there are still ways to cut back on profit loss and maybe even – dare we say – increase post-holiday sales!

Here are three ways to minimize profit loss from holiday returns that you can use now.

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7 Ways to Improve Customer Service in Spite of Product Returns

Posted on by Mirelle Marketing
7 Ways to Improve Customer Service in Spite of Product Returns

Nearly every company seeks to improve customer service despite inevitable product returns or common customer complaints. In fact, that tends to be when we care the most. How does your company measure against the competition? Do your customers’ opinions of your company or brand change once they need to return a product? How easy is it for them to take the necessary actions to return your products?

Here are 7 ways to improve customer service in spite of product returns.

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3 Creative Ways to Reduce Your Product Return Rate

Posted on by Mirelle Marketing
3 Creative Ways to Reduce Your Product Return Rate

Nothing is certain in the world of product sales aside from taxes (in most cases) and returns. As you start to sell more, your rate of product returns will increase accordingly.

Some analysts estimate that nearly one third of all online purchases are returned, a statistic that is even higher for brick and mortar locations.

What does this mean for your business?

Product returns erode profit margins. It doesn’t matter if you are offering free returns or not, any time a customer returns something it will negatively impact your bottom line. While it may be true that you can turn these potentially negative experiences into positive sales opportunities, your ultimate goal should always be to stop the bleeding from the source. This means reducing your product return rate.

Here are 3 creative ways you can reduce your product return rate starting today.

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Automation’s New Role in Customer Service

Posted on by Mirelle Marketing
Automatiion's New Role in Customer Service

Customer service automation is the way of the future. That is not to say that customer service will be fully replaced by bots anytime soon. But augmenting your existing customer service process with some automation is not a bad idea. In fact, companies who have leveraged automation as part of their customer experience are seeing higher profits than those who do not.

Here are a few ways automation’s new role in customer service is proving successful:

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5 Ways to Improve the Customer Experience in 2017

Posted on by Mirelle Marketing
improve-customer-experience-in-2017

According to a 2016 State of Small Business Report, companies across a variety of industries plan to use customer retention to grow revenue in 2017. How will they retain more customers? Their flagship strategy involves improving the customer experience.

The reasoning behind this strategy is simple. Happy customers are often loyal customers. A positive customer experience leads to reductions in churn, increases in customer advocacy, and can even create a competitive advantage over those lacking great customer satisfaction.

Here are 5 ways to improve the customer experience and grow your revenue in 2017.

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3 Examples of Bad Customer Service & How to Fix It

Posted on by Mirelle Marketing
Bad Customer Service and How to Fix It

We’ve all been there.

Sometimes, you have a bad customer service. It does not define your brand. But, it is a great learning opportunity. What went wrong? Could it have been avoided? How will you prevent the same mistake from happening again?

While positive customer service stories can help you define your model for exceptional customer service, the negative ones are just as important. Negative customer experiences shape the way your customer experience changes to address potential or existing roadblocks to customer service success.

Here are 3 great examples of large companies who have lost customers due to a lack of great customer service. We’ll also show you how to fix these issues before they happen to you (without having to spend a fortune!).

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How to Avoid a Major Customer Service Fail

Posted on by Mirelle Marketing
Customer Service Fail

In this digital age, we are faced with intense competition. The customer experience is often found to be a primary differentiator, regardless of industry, which is why great customer service is so fundamentally important to companies today. Research supports this, showing that 55% of consumers are willing to pay more for a guaranteed positive customer experience.

When we fail to meet customer expectations, they are able to move on and purchase their goods and services from a competitor quite easily. Furthermore, companies that conduct business operations online – includes sales and returns – have a higher risk of losing customers due to a poor customer experience just because they are engaging with customers more. The more we engage with our customers, the more opportunity there is to fail from a customer service standpoint.

Here’s how to avoid a major customer service fail and keep from losing valuable customers.

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The top 3 reasons to upgrade your customer service software.

Posted on by Jeff Kolyer

blog-clipboard

Is your customer service software really good enough for your company? Sure, it’s better than email alone, but does it actually give you a competitive advantage? The reality is, fixing customers’ defective products is arguably the most important part of customer service. But most leading CRM solutions don’t address it at all. In fact, most companies don’t have an effective way for their customer service personnel to interact with receiving, repair and shipping departments to resolve warranty service issues.

You may be responding to customers’ requests quickly. You may have lots of great people on your customer service team. But that won’t amount to a hill of beans if your customers can’t get their products replaced quickly when they fail. No matter how nice and helpful you are, people won’t buy from you again if you don’t step up and shine when they really need you. On the other hand, if you can excel in solving their problems quickly, customer loyalty will grow and they’ll be actually be more likely to buy from you again. It’s clear that the right RMA software is key.

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Features for better service.

Posted on by Jeff Kolyer

service-morning

Any company that sells physical products faces many challenges. The most important phase of the entire product life cycle is after-sales service. This is where your company’s reputation is made or broken. Product failures and other issues that require services to be performed will always be a reality. But it’s how you handle these problems that will define you as a company. The key is to provide a painless, well-organized and transparent returns process where the customer is notified promptly with each status update. You also need to evaluate why your products are coming back with testing and reporting.

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