Personalized customer service is often the most effective approach. Customers like to feel heard, understood, and catered to when paying for products and services. But with the rise of automation, there is a clear disconnect. The gap between personalization and automation seems to be too wide to mend without losing on either end. If your customer service costs rise too much, is personalization worth it? If your customers are feeling neglected or unsatisfied with the support you provide, will you lose them quicker?
Here are our top five ways to make automated customer service more personal than ever before, so you don’t have to miss out on efficiency or creating the best experience.
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When your small business grows, one of your first thoughts should be how to scale customer service. How can you maintain the same level of care for your customers when you double or triple in size? This is a challenge every small business hopes for, yet when it arrives it can be a daunting task to face. Your customers, new and existing, expect the highest level of customer service. It is not only your job to deliver that but to also ensure no disruptions to their experience despite any changes – positive or negative – happening in your business.
Here are a few effective ways to scale your customer service operation effectively as your small business grows.
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Nearly every company seeks to improve customer service despite inevitable product returns or common customer complaints. In fact, that tends to be when we care the most. How does your company measure against the competition? Do your customers’ opinions of your company or brand change once they need to return a product? How easy is it for them to take the necessary actions to return your products?
Here are 7 ways to improve customer service in spite of product returns.
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Customer service automation is the way of the future. That is not to say that customer service will be fully replaced by bots anytime soon. But augmenting your existing customer service process with some automation is not a bad idea. In fact, companies who have leveraged automation as part of their customer experience are seeing higher profits than those who do not.
Here are a few ways automation’s new role in customer service is proving successful:
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According to a 2016 State of Small Business Report, companies across a variety of industries plan to use customer retention to grow revenue in 2017. How will they retain more customers? Their flagship strategy involves improving the customer experience.
The reasoning behind this strategy is simple. Happy customers are often loyal customers. A positive customer experience leads to reductions in churn, increases in customer advocacy, and can even create a competitive advantage over those lacking great customer satisfaction.
Here are 5 ways to improve the customer experience and grow your revenue in 2017.
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