Returns – such a dreaded term. Companies don’t like them, customers don’t want to have to deal with them, yet it is an inevitable part of doing business. With booming e-commerce sales, returns are getting even more frequent. By implementing best practices for returns management, you can get ahead of the curve and stay there by offering the best possible returns experience to your customers, running your internal operations more smoothly, and maybe even increasing profits.
Establish clear return policies
Return policies don’t have to be complex. The simpler it is for customers to return something, the more likely it is that they will shop with you again. Convoluted policies, or even just policies that are hard to find or understand, work against you. Making your return policies clear and concise will also help you sell. If customers know that returning an item is easy and straightforward, they’re more likely to make a purchase.
Simplify the returns process
It should not take a rocket scientist to figure out how to return an item, so keep it simple! There is a reason why “hassle free returns” have made a comeback in recent years. Happy customers = loyal customers. If someone has a bad experience returning something, it’s bad press for your business. That will translate into fewer sales and less repeat customers, and it costs much less to sell to an existing customer than to acquire a new one.
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